Dear Sales Manager,

What Do Poor Sales Presentations Really Cost?
What Impressions Do Your Sales Presentations Make?

What do your most important prospects...especially senior executives...say after your sales people leave the room after delivering their best sales presentation?

Do they say, "Wow, I hope our sales people are half as good as they were when they represent us."

Or, do they say, "I'm really disappointed. I expected much better from a company with their reputation."

Notice, your sales people...and their presentation...are seen as the "company!"

Your sales representatives are the unofficial ambassadors of your company and its reputation. They are the company, when they're in front of prospects!

Sure, at one level, a poor sales presentation is the fault of the salesperson because they haven't taken the initiative to continue to grow and master the art and techniques of persuasive communication skills.

Alternatively, as a sales manager, it's your fault if you have not provided effective and highly professional opportunities for them to learn how to deliver an impressive sales presentation.

So, are your sales people letting you down? Or are you letting down your sales people?

Regardless of where the fault lies...and it's usually on both sides..the overall impression to your prospects is that your COMPANY isn't qualified to solve their problems!

What Does a Poor Sales Presentation Cost?

You squander the time of preparation, rehearsal and delivery. You lose the sale. Or drop down the list of serious competitors for the business. Worst case scenario, your hard-earned reputation suffers. In all these instances, a valuable opportunity is lost...and for no good reason.

Remember, when you lose business you should have captured, you lose twice. First, you don't get the sale or the cash flow. Second, your competitor gets both.

Imagine what you gain for a relatively small investment in high-level, sales presentation skills training from Fripp and Associates:

You get more sales, more often.

You get the right reputation for your company.

You get the right reputation for your salespeople.

You get credit for generating even more cash flow.

And, your competitors get none of the above!

My clients will tell you I can instantly improve the success of your sales people's presentations to prospects and customers.

Listen to what just a few of them have to say:

"I wanted to let you know how much I enjoyed the hands-on sales training you provided to our Western sales team last week. I have attended many courses over my years and must say that at some point in the day most had me looking at my watch to see when they'd be over. However, your program flew by; I couldn't believe I sat there for 10 hours and actually was prepared to invest a few more hours. Your enthusiasm, knowledge of OUR business and the practical applications you taught to our team will benefit the careers of many of our sales professionals, as well as our customers. I look forward to you being an active part in American Home Shield training events in the future. Thanks again!"
—David J. Crawford, Sr. Vice President, American Home Shield

"The last 48 hours since your sales presentation training have been a frippen' high! After attending your session on Friday for the VERITAS sales team and systems engineers, I find myself changing the way I interact with all people. My wife is amazed at my enthusiasm as are my in-laws and friends. I have told at least 15 people about the value of your training session, and I have had people listening to every word. However, what's even more impressive is the fact that I have changed some basic communication and baa boom - it works. What a seriously fun and educating experience. You have helped me enormously, and for that I say a big THANK YOU."
—David Dzienciol, Sales Manager, Global Accounts, VERITAS Software, Australia

"I thoroughly enjoyed Patricia Fripp's training in Sydney. I learned more than I imagined possible in one day and thought it extremely valuable to participate in. From Patricia's session, I found most valuable the ways in which we can be more creative and interesting when presenting. I know in the future I will learn to prepare even a short introduction (as opposed to winging it) and practice any presentation I have on my peers. It was encouraging too when Patricia helped us individually, as well as getting constructive feedback from everyone in the room."
—Anna Pitman, Sales Coordinator, VERITAS Software, Australia

"In my 15 years in the IT industry, the Patricia Fripp sales presentation skills training was the best company provided training I have ever undertaken. Prior to the Fripp training I had considered myself to be a competent presenter; however, Patricia had some fantastic insights which will dramatically improve my presentations. She is a master presenter, a delight to watch, and trains in a very effective style combining examples and student participation. I would recommend this course to beginner and experienced presenters alike. Thank you to VERITAS for providing this training. It will pay off in bottom line sales."
—Jamie Pride, Sales Representative, VERITAS Software, Australia

"The Fripp & Associates Sales Presentations Skills course in Toronto was...brilliant! I received more value in the first two hours of this presentation than in all three days at our recent Sales Conference. The one-on-one coaching session with Tom Drews was extremely beneficial in tuning my presentation skills. With the skills that Patricia, David and Tom can foster in our sales force, $2,000,000,000 dollars in sales is a reality, not a target."
—Paul Armstrong, Systems Engineer, VERITAS Software (Canada) Inc.

"The Fripp & Associates sales presentation training was an incredible investment of time."
—Ian Teague, Sales Manager, VERITAS Software (Canada) Inc.

"Our entire audience of both sales and technical associates were engaged and involved...even the seasoned professionals were impressed. Patricia is a powerful coach who exhibits great flexibility in customizing her material. She is passionate about what she does and committed to teaching skills that impact our bottom line."
—Elizabeth Garvin-Clarke, Area Sales Consultant Director, ADP

"After Patricia Fripp worked with our sales team for one day, we totally rewrote our sales presentation based on her invaluable advice. Since then, we have enjoyed dramatic results and significantly higher sales. She is frequently quoted by all our sales people. A day with Fripp was a great investment."
—Joe Wester, Senior Vice President, SalesLink, A CMGI Company

"What a great two days! From a simple ROI standpoint, I am confident we will see a payback in less than 4 months. From my standpoint, a salesperson's sales cycle can begin or end with how well they give their presentation."
—Greg Stivers, Division Vice President, National Accounts, ADP

"The day after I worked with Patricia Fripp I more than tripled my close rate on a high priced product in a presentation to a group. Fripp multiplied our effectiveness beyond belief."
—Ron Marks, President, Results Seminars

"As a mergers and acquisitions specialist, group presentations count for everything. I make my money by closing transactions. Patricia Fripp's executive speech coaching would be worth every penny even at twice the price. She produced such great value for me with a minimal amount of time. The return on my investment with her is huge!"
—Michael K. Sipe, President, Private Equities

If you would like to explore how I could increase the effectiveness of your salespeople, let's make an appointment to talk. It seems everyone is interested in this service these days.

If you would like to know about the way your company can benefit from improved sales presentation skills, may I invite you to download this free special report on the 12 mistakes to avoid when you want to present to a prospect with total confidence, while they listen to your every word with rapt attention.

Best wishes,
Patricia Fripp
Email: PFripp@Fripp.com
Toll Free: (800) 634-3035

Click here to find out what clients have to say about Fripp's sales presentation training.

Click here to learn more — proposal for presentation sales training delivered by Patricia Fripp, CSP, CPAE

Expert Associates for Sales Presentation Training

Patricia Fripp, CSP, CPAE
David R. Palmer, PhD
Tom Drews
Dawne Bernhardt
Jim Prost

Do you want Superstar Sales Presentations? The seminar that transforms your sales team!

How many more sales could your sales people make if they stopped making STUPID mistakes and started giving totally AWESOME sales presentations?

Click here to find out about Fripp's Superstar Sales Presentations Seminars.

Related Learning Materials

Click here for books, videos, and audios to teach you how to create and deliver effective sales presentations and help you train and motivate your sales team.