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 Client
In-Depth Communication Assessments
Outline
and identify strengths and weakness of client communication
staff.
Interview
each potential spokesperson to assess attitude and perspective
regarding the media.
Focus
individual and group attention to achieve consensus on key
messages and goals identified by the Public Relations Associate.
Ongoing overview training and support
Once
preliminary meetings with the client have been established
and prominent media candidates acknowledged, we will prepare
media workshops for generic interviewing techniques to support
key messages and company goals.
Media
Training
We present
a one-day workshop or a series of workshops and seminars,
depending on the needs of the client and the number of group
members. The training includes:
- Lectures
- Collaboration
on refining key messages
- Tools
for interview tactics
- On
camera interviews
- Critiques
- Targeting
and framing the message for specific audiences
Presentation
on DVD We work to create a DVD with your message. We polish
your presentation and create the look and style that reflects
your intent. Our service includes:
- Production
- Scripting
- Editing
Podcasting,
Webcasting & Visual Presence
After
you establish a relationship with a client, there are a number
of visual media outlets that may be appropriate for their
message. Webcasting, podcasting, and video production are
all components that will be considered when creating an overall
branding for our clients.
Testimonials
"I rarely
regard people highly enough to recommend their services. Shirley
is an exception. Shirley is a fantastic media coach. I love
her!"
— Dr.
Victoria Hale, Institute for One World Health, A Nonprofit
Pharmaceutical Company
"Thank
you for sharing your expertise of the changing media industry
with Fisher Investments, Inc. Your work with the client services
webcasts introduced Fisher Investments to an exciting method
of communicating with our clients. Your participation and
ongoing process of bettering our communications with our clients
is greatly appreciated. I have great value for the contributions
you have made to our firm."
— Sherri
Fisher Fisher Investments, Inc. Woodside, California
Click
here for more information on Broadcast Media Training.
Click
here for more about Shirley Davalos.
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